10 February 2009

Professor Obama Lectures White House Press




I called my buddy immediately after President Obama exited his press conference, before the commentators could begin to start telling us what we just saw.

"My man," I said, "did that Negro talk his behind off or what?"

"Man, I fell asleep. I just woke up."

"You're in good company. S. was asleep before the president finished answering the first question. Dude, the damn dog was yawning at the TV."

My buddy paused, letting a small yawn of his own pass. "He's going to have the reporters scared to ask questions with answers like that."

I've never really been a fan of these kinds of things, because they usually are more about style than substance. Multi-dimensional thinking is what I want in my president. Someone who has the capacity to use the entire capacity of their brain power when things go wrong – not just the left side, or the just right side, or the just damn middle, but the whole entire thing.

President Obama transformed into Professor Obama before our eyes, segueing from reading his remarks from the teleprompter to answering questions from the press. Professor Obama proceeded to take over the question and answer session with a fifty minute performance. At times, it seemed like he was teaching freshman seminar classes in economics and political science.

It was very impressive at first, but by the end of the evening the president's wide ranging answers had become a bit pedantic, with the length of his comments threatening to try the patience of even the most dedicated political junkies.

"You probably felt like you were back in law school watching this," I said to my buddy as we joked about the president's "around the world in eighty days" method of not exactly answering the questions he was posed.

My buddy groaned audibly, as if I had dredged up a painful memory. "Yeah - he's a professor alright."

"Man," I said, "Obama was excited to be there. There was fire and enthusiasm in his monologue. It was like the trip to Elkhart was his warm up, like the day trips used to be back on the campaign for his big night time rallies that were more likely to be on prime time TV for free."

President Obama put the "bully" in "bully pulpit last night, using his celebrity and his breadth of knowledge to shape practically all of his answers to press corp questions into vehicles for his main themes - creating new jobs, easing the credit crisis, stabilizing home values, and getting some kind of expansion in our economy to counteract the current contractions.

If you didn't know these were his main themes, you were probably asleep too.

I was actually surprised when he didn't somehow turn the question about Alex Rodriguez's admission of steroid use into yet another illustration of how his economic recovery plan was going to help the citizens of Elkhart, Indiana, and by extension, the rest of America.

The other thing about the sheer amount of verbiage contained in President Obama's responses is the indirect effect it will have on reshaping the media narrative. In addressing all of the things he touched on for the next few days, the news media will have to jettison some of the "strife between the parties" storylines, effectively removing the Republican message from the forefront of the public's minds at a time that is crucial to the passage of theeconomic recovery bill.

S. woke up after the ninth or tenth question. She got a little perturbed towards the end, when I mentioned that the press conference, the one we'd both figured would be over in half an hour, was coming up on the sixty minute mark.

"What? This thing is about to mess up my shows."



Labels: , , ,

05 February 2009

Obama Begins PR Blitz For Recovery Bill



The byline on today's Washington Post op-ed article titled The Action Americans Need states simply "the writer is president of the United States."

I liked the understated style of the piece, Mr. President. Everything from the direct, declarative title, to the use of only your name, "Barack Obama", to the logical way one paragraph progressed smoothly into the next.

With your radio addresses, weekly podcasts, yesterday's TV interview blitz, next week's planned prime-time news conference and a subsequent address from the Oval Office to the American public, it looks like you have become a one man public relations effort in your bid to get your economic recovery bill passed.

Today's plainly worded seven hundred and sixty seven word missive in the Post, with a straightforward message that keys on the need for a sense of urgency to drive any action the government plans to take to get our nation’s economy on track, is not the kind of thing that would tax you, President Obama - we all know you are well versed at expressing yourself through your keyboard.

We often think of our presidents as hands off executives, who have someone on their staff to do just about everything but chew their food for them.

But the language you used, the repetitive cadence near the end that mimics your speaking style, and the fact that this is the same thing you have been saying for the last two weeks suggest to me that you probably whipped this article out in an hour or so, which is about the amount of time it took me to write this piece, although you probably had a little editorial input from your chief speechwriter.

There are a lot of the same words and phrases in here that we’ve been hearing over and over - "crisis", "jobs", "savings", "homes", "renewable energy", "health care", "education", "energy independence", "health care" and "partisan gridlock" - the same issues you campaigned on, and the same issues you’ve been talking about everywhere there's been a live microphone in the last few days, which is why I don’t think it took you too long to write this yourself.

It's a great effort, and the buzzwords are nice, Mr. President, but you are going to have to expand your narrative a little wider. Maybe you can trot out a team of economists. Not the Nobel Prize winners, but the ones who teach econ to college freshman, the kind who can do question and answer sessions with the media that will bridge some of the gap between what the American public doesn't understand about your plan and what you believes it will accomplish.

If you were to speak to the American people on Monday intimately, in specific detail, and without reservation, the way you did when you delivered your "race" speech in Philadelphia during the Democratic primary campaign, it would be a great help to your cause and our futures.

If you were to expand the narrative this way, instead of merely rebutting the reactions and the spin of the Republicans who are against your stimulus bill, it would significantly reduce the potency of the "us versus them" dynamic that is currently threatening to curtail widespread support for your proposals. More importantly, it would help you to step outside of the box the press corp want to put your presidency into already, a group which may be more dangerous than your political opposition.

Turning your one man public relations endeavor into a group effort will go a long way towards getting the kind of public support you need to get your stragglers in Congress on board.


Labels: , ,