15 October 2008

For Those Who Have A Hard Time Believing In Obama's Chances When The Polls Are Not Enough

At a blog like mine, where there are no R Kelly updates, no photos of Malcolm X, or no list of a journalistic pedigree, what it pretty much boils down to is a certain level of trust that develops between me, the writer, and you, the readers. I'm pretty strident in the positions I take because...well, because that's the way I am, especially after getting my arms around enough facts to let my brain cells go to work. And I stand behind everything I write here, which is why I have no problem putting my real name on my Creative Commons license.

But one thing I've had to learn working in the mortgage business, where I can ask total strangers to turn over their social security numbers, birth date, tax returns and bank statements in less than five minutes over the phone, is that sometimes you have to look at things from the perspective of the customer, who is pretty much gauging whether or not to fax some of their most closely held personal and financial information on the sound of a voice and the inflections of a few key words.

When I sense this, I step back for a second from talking about the four things I need to know to give them an accurate rate quote and slide into a quick session on how to evaluate a loan to make sure it meets their needs. By the time we get back to finishing up the actual loan application, they've often gotten to see how I think and what I know long enough to finally get comfortable about sending me their documents.

So this post is for Melinda, who needs to see a little more today than my opinion. I am not a big fan using of Huffington Post as a source, but this account, unlike most of the essays they post, is a pretty detailed account of what really is going on in the Obama campaign. I will also have some links below the excerpts from "The New Organizers" by Zack Exley that I posted a few months ago, when I wanted to know what was under the hood of the "O-Train".

Melinda, I don't know if you know anything about cars, but back when I was a teenage boy, I used to study magazines like Sports Car Graphic and Car and Driver as if my life depended on it. At that time, back in the early 80's, the Porsche 930 Turbo was one of the fastest cars in the world. Porsche's engineers were considered to be among the world's best at building performance cars. Not a single car rolled out of the factory whose engine hadn't been fully tested and test driven.

But for the richest Porsche aficionados, that wasn't good enough. They'd buy the car and get it shipped directly to an independent performance engine builder here in the States. These guys, for a fee hefty enough to buy you a small car even today, would take the entire brand new Porsche motor apart and then put it back together again to tolerances closer than the minimums specified by the factory blueprints. This process was called "blueprinting" an engine.

Barack Obama and his guys have not only come up with a brand new way to look at organizing a presidential campaign. They were also willing to "blueprint" their own ideas, taking them apart and letting their volunteers and lower level staffers help put them back together again - while the campaign was going on.

The New Organizers, Part 1: What's Really Behind Obama's Ground Game

EXCERPTS:


    The "New Organizers" have succeeded in building what many netroots-oriented campaigners have been dreaming about for a decade. Other recent attempts have failed because they were either so "top-down" and/or poorly-managed that they choked volunteer leadership and enthusiasm; or because they were so dogmatically fixated on pure peer-to-peer or "bottom-up" organizing that they rejected basic management, accountability and planning. The architects and builders of the Obama field campaign, on the other hand, have undogmatically mixed timeless traditions and discipline of good organizing with new technologies of decentralization and self-organization.




    In 2004, it was unusual for volunteers to have persistent roles and responsibilities—both at the Kerry campaign and the independent field operation Americans Coming Together. That is the norm for electoral organizing campaigns, and perhaps organizing in general these days. In contrast, the Obama neighborhood team members are organizers themselves, sometimes working more or less as staff alongside the young FOs.




    Patrick Frank, 21, joined the campaign as a volunteer, won an unpaid "Organizer Fellowship" and finally was hired as an FO in July. Having served as a volunteer on more than 10 political campaigns, Patrick contrasts his experience at Obama with the traditional organizing model he was used to:

    "It's about empowering. When I was 16 I worked on a big governor's campaign. And we were reliable volunteers and we were putting in serious hours. I felt like we should have been leaders, but that never happened. They said, 'Do your call lists, knock on doors—let us do the thinking.' Now, on the Obama campaign, when I see people like me and my friends used to be, we turn them around and say, 'Well hey, here's how to be a community organizer. Let me help you be a community organizer.' And then they go out and they get people to be their coordinators. And then we tell those new coordinators, 'Build yourself a team and be organizers too.' There's no end to it."




    After visiting my fourth or fifth team, it was painfully clear that an enormous amount of power is unlocked by this incredibly simple act of distributing different roles to people who actually feel comfortable taking them on. And I say "painfully" because I couldn't stop thinking about all the union and electoral campaigns I've worked on where we did not do this.




    The Ohio campaign is attempting to build teams in 1,231 campaign-defined "neighborhoods," each covering eight to ten precincts. They are targeting virtually every inhabited square mile of the state. The campaign claimed to have teams in 65% of neighborhoods when I visited in early September. That's risen to 85% coverage at press time—and they are shooting for 100%. In contrast, the Kerry campaign effectively wrote off rural counties, and completely abandoned them in the final few weeks of the campaign in a last minute all-in shift to the cities.




    Christen said, "I feel like people are committing more time this election because there's a community thing going on, and they're part of something that's local and social. But we're also more effective at harnessing volunteers because the teams do a lot of the training and debriefing themselves—it scales well. Everyone who goes out canvassing comes back with at least one story of someone they impacted. The team leaders are trained to give people time to tell those stories, and so everyone gets a sense of progress and they learn from each other how to be more effective next time."




    Training for organizers—and for volunteers—was critical to the success of this unorthodox model. In Ohio, Jeremy insisted on getting the whole staff together for an intensive full-weekend training early in the program.

    "When I got here, yeah, I was nervous," said Jeremy, "because most of these organizers had never done this [team building] before. We did two days—we got everyone together, we went to Oberlin."

    That training was expensive, but Jeremy said, "We spent more money than they ever wanted us to. But training is the most important thing. So [in our field budget] I'll cut whatever you want—but having all of our organizers together and training them for a full weekend. A lot of campaigns say they do training but it's often like a two hour orientation. We wanted to make sure that ours was a real, interactive, in-depth training."





    The field director Jackie Bray was driving around the state doing spot checks on the quality of local team structures when I was in Ohio. So I asked her to describe the field model in an email. I'm struck by two things about her response: first, how detailed and self-analytical it is; second, that it represents exactly the model I saw actually being practiced in the field—because I'm sorry to say it, but I'm just used to anyone with the title "director" being hopelessly out of touch with the reality of the ground. (Including myself in more than a couple past jobs!)

    Jackie wrote: "When we identify a volunteer or a potential volunteer we always hold a one on one meeting. Movements aren't built on individual people—they are built on relationships. Then we ask our volunteers to make deeper commitments. We coach new volunteers and facilitate the process for folks who are old hat at this stuff through an organizing activity. Usually the organizing activity is hosting a house meeting but it can be hosting a community meeting or a faith forum or recruiting seven plus new volunteers to take the first step and come to our office. Once someone has succeeded at an organizing activity we ask them to try their hand at leading a voter contact activity. Mostly we are interested in how well they train fellow volunteers to make phone calls or knock on doors. Training is a huge part of quality control and we need our leaders to be good trainers. If a potential leader is a successful trainer then we meet with them again to ask them to take that next step and become a Team Coordinator or Team Leader. If at any moment in this process a volunteer isn't successful our organizers are trained to spend time coaching them through getting better. We are an inclusive team here and our goal is always to make people better."



This is all happening IN JUST ONE STATE. The same thing is happening in your state, if its a battleground area, like Florida or North Carolina or Virginia. And even here in Georgia, where the national resources have been redeployed, the local enthusiasm has continued, growing of its own accord.

The link above is to a long article. If you don't do anything else today, read the whole thing. And then send it to your friends, and ask them to read the whole thing. Because even though you're not out there on the street, just your believing and your positive energy will help the cause.

My own post from the past is yet another collection of links that describe the beginning of all this:

Under The Hood Of The O-Train

EXCERPT:

    I wanted to know what the real deal was behind the “O-Train”. Is it the smile? The near Sidney Poitier level of courtliness? The much vaunted “charisma” that seems to work its way into the opening lines of nay article about Barack Obama? Or could it be simply - superiority. Because he seems to have a superior level of fund raising, superior advisors, superbly crafted speeches – from the outside looking in, it appears that he has met and exceeded his challengers at practically every organizational detail…

    …that’s what I really want to know – what do the nuts and bolts of their operation look like? A little research turned up the playbook and the beginnings of its execution. Again, hats off to this wonderful internet (which I’m sure will be more closely regulated in the future) for providing access to ACTUAL INFORMATION when a brother wants to know how things work.



So if anybody tells you they are not sure Barack Obama can be trusted to run this country, you tell them that he has so much faith in this country that he has trusted average, everyday Americans to organize, staff and manage the backbone of his campaign.




Labels: , , , , , , , ,

17 February 2008

Under The Hood Of The O-Train

I wanted to know what the real deal was behind the “O-Train”. Is it the smile? The near Sidney Poitier level of courtliness? The much vaunted “charisma” that seems to work its way into the opening lines of nay article about Barack Obama? Or could it be simply - superiority. Because he seems to have a superior level of fund raising, superior advisors, superbly crafted speeches – from the outside looking in, it appears that he has met and exceeded his challengers at practically every organizational detail…

…that’s what I really want to know – what do the nuts and bolts of their operation look like? A little research turned up the playbook and the beginnings of its execution. Again, hats off to this wonderful internet (which I’m sure will be more closely regulated in the future) for providing access to ACTUAL INFORMATION when a brother wants to know how things work.


'Camp Obama' Trains Campaign Volunteers


All campaigns rely heavily on volunteers to carry the candidate's message and do much of the campaign grunt work. And all campaigns spend a significant amount of time and money training volunteers to be more effective. But Riemer says the Obama campaign is trying something different in order to capitalize on the huge number of young people expressing an interest in the Illinois Democratic senator's run for the White House, a demographic that Reimer says campaigns usually ignore or view as unreliable on Election Day.

"Historically, campaigns have looked at young people as the hardest demographics to mobilize," he says. "In reality, if you know what you're doing, they can be one of the easiest to mobilize."

He adds: "The most important thing is that they understand they are an important part of our strategy to win the election. This is not for show, this is not to feel good; this is to get trained and help us to win this election."

Reimer says the campaign needs to equip young volunteers for the long battle ahead in the key early primary and caucus states.

"It's not rocket science," he says. "What we have to do is give them the tools to create a plan and just keep in touch with them as they create their plan and execute it. Winning an election is just a matter of breaking it down into manageable pieces, so we show them what those pieces are, and then turn them loose. As long as we can do that, there's no problem. They can make it happen."

For the entire article, click http://www.npr.org/templates/story/story.php?storyId=11012254


Stories and Numbers - a Closer Look at Camp Obama

Most of the six regional Camp Obamas held so far have been lead by Harvard Professor Marshall Ganz. Coincidentally, Ganz began his political career 43 years earlier at a seminary right across the street from the weekend's training. He and fellow Harvard undergraduates had driven from Boston to join Freedom Summer. Expecting to find a late night strategy session in progress when they arrived, they instead walked in on a raucous "preach off" among young civil rights activists. And so began a lifelong career in applying story telling, emotion and faith to politics. began a lifelong career in applying story telling, emotion and faith to politics.

From the civil rights movement, Ganz joined the United Farm Workers as an organizer in his home state of California. He was there when Robert Kennedy was shot, organizing immigrants who could not vote to turn out citizens who could. Ganz, who's father was a Rabbi and army chaplain in occupied Germany and whose language is often laced with Bible allusions, says that for America it's been 40 years in the desert since that time. But he says he's beginning to see an out.

Almost every sentence Ganz speaks is at the same time intensely intellectual and intensely emotional. His introductory session Friday night was interspersed with the latest on brain research, experiences growing up in post-Holocaust Germany, Steven Jay Gould's theory of time and the question of where hope comes from.

"Where does your hope come from?" he asked the audience.

After several adequate answers, he finally got one he especially liked: "Faith."

"Exactly. That's why faith movements and social movements have so much to do with each other," Ganz expanded.

But one final audience member gave him the answer that perfectly set up the rest of the weekend: "I get hope from stories. Obama's story that he told at the convention--that gave me hope."

"Yes! 'To inspire'--it literally means to breathe life into each other," Ganz replied, "And we can do that by telling our stories to each other. That's what Barack did for us when he told his story. And that's what we can do for others when we tell them our stories."

The next morning, Ganz followed up by playing a video of the first seven minutes of Obama's famous 2004 speech, and then dissected those seven minutes into three parts. First came the "story of self," Obama's challenges and choices. Second came the "story of us," when Obama pivoted to connect his own story with the challenges and choices that now face Americans as a people. Finally there was the "story of now," where Obama laid out what we have do to make the world a better place right now.

The purpose of this weekend training, Ganz explained, was not only to learn skills, form teams and get organized--but much more importantly, to learn how to tell our own stories, how to "put into words why you're called, and why we've been called, to change the way the world works."

Those "stories of self" and "stories of us" were to be the most powerful tool for these campaigners--along with the ability to teach others how to tell their stories--back home recruiting and motivating volunteers and building relationships.

After a little more instruction and modeling of story telling, the large group was split into a few dozen smaller groups by Congressional district for participants to have a chance to work on their own stories. The goal of this period was for participants to emerge being able to tell their "story of self" in less than two minutes, just as Barack Obama had in his 2004 convention speech.

For the entire article, click http://www.huffingtonpost.com/zack-exley/stories-and-numbers-a-c_b_62278.html


THE OBAMA CAMP HAS ITS OWN MEMO...


Our plan has always called for a focus on the early caucus and primary states, where this race will be shaped.

And now, as the Washington insiders focus on irrelevant and wildly inconsistent national polls, there are strong signs in Iowa, New Hampshire and South Carolina of the growing power and potential of this candidacy.

I will not address fundraising in detail in this memo, because there has been such voluminous coverage about the success you have all helped us achieve in this area.

Just a couple points to underscore, though. Our 258,000 + donors not only provide us the most muscular fundraising base in the field, it also is the bedrock of an unprecedented grassroots movement that will show its’ strength in additional ways on the ground in January and February. And it a manifestation of the enthusiasm gap that Barack Obama enjoys in this race.

Our financial success has also fundamentally altered the strategic calculus of the race. No longer can the quasi-incumbent candidate survive a stumble or two early and rely on an institutional financial and organizational advantage to recover. Obama has the financial and organizational assets to go toe to toe for the long haul with the largest political machine in the history of the modern Democratic Party – something that no pundit could have predicted six months ago.

We will have the strongest organization and deepest financial base in the Democratic field. If we have more momentum than other leading candidates heading into February 5th, it will allow us to marry the success in the early states with our organizational superiority, a potent combination in what will be a quasi-national primary by that point.

Remember, each contest affects the next. Our strategy has always been to focus like a laser on the early states to create the momentum crucial to later contests. What has changed is our ability to also compete in February 5th states more vigorously than any other candidate, allowing us to win the nomination under various nomination scenarios.

For the entire article, click http://firstread.msnbc.msn.com/archive/2007/08/06/305863.aspx



NOTE: “Donor” as it applies to FEC regulations includes all purchases of speeches, paraphernalia and clothing – no way to know what percentage of this number would be reduced if it only measured raw contributions – however, all items sold generate profits that are added to the campaign coffers.

Labels: , , ,