Today's topic at my blog "Resurgence" on BigThink.com:
BP Should Fire Advertising Consultants
BP should fire its advertising consultants.
By the close of business.
A 50 million dollar advertising campaign that includes full page ads in newsrags like the New York Times and the Wall Street Journal and prime time television ads all over the place could not be a more counterproductive effort if it tried, especially if it relies on the same trite, overused platitudes we all utter when we don’t really mean what we are saying.
Don’t they have any Americans in their executive suite? Don’t they understand that the droll, understated British TV dramas and dry, ironic comedies that occasionally catch on in the U.S. are only watched by a fairly small slice of our population? That British accents are only cool if they come out of the mouths of handsome movie stars, popular rock stars—sorry, Tony Blair and Prince Charles—or soccer phenoms?
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